commercial for a concept
Due to the consideration that not only products but concepts and ideas need publicity, this project is about producing "commercials for a concept". What is a concept? Let´s answer with an example: "I suggest: Friesenpool" is a commercial that promotes the building of an open air public pool instead of another office building in the city center. The idea was to improve the quality of life and to create a new symbol for the urban center. A concept is everything but a product I guess. But this is not really true. A publicity for a product that doesn´t exist is a "commercial for a concept" as well. We feel a need for new concepts and ideas regarding our public and personal lives. Let´s promote them!